Decision Analyst (www.decisionanalyst.com), based in Dallas-Fort Worth, is a leading international marketing research and marketing consulting firm specializing in advertising testing, strategy research, new product development, and advanced modeling for marketing decision optimization. The 28-year-old firm delivers competitive advantage to clients throughout the world in the consumer packaged goods, telecommunications, retail, high technology, medical and pharmaceutical, utilities, and e-commerce industries. In addition, Decision Analyst operates the American Consumer OpinionŽ online panel, which has more than seven million participants and is one of the largest such panels in the world.
Nearly half of Americans believe restaurants should be required to provide information on the nutritional value of their menu items, according to a nationwide study by Decision Analyst, a leading international marketing research company.
